This article will check out how smartphones have affected the media industry.
In addition to the circulation and creation of digital content, media consumption habits are also being heavily affected by technological advancements. The mobility of smart devices has moved the way that audiences are taking in media towards a habitual and on-the-go activity. In the past, audiences would need to wait to see or tune in to prescheduled broadcasts, which were planned by executives and run on a stringent schedule. Instead, these days, customers can watch, listen or gain access to material as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to affirm that this has led to an improvement in material production as customers are quickly getting through programs and continuously looking for new things to enjoy.
Over the past couple of years, as society has come to be dependent on smartphones, innovation has become the focus of attention for many areas of industry. The rise of smartphones has basically improved the media industry, leading to new advancements in the way media is produced, distributed and consumed. Before the period of digitalisation, media has been typically consumed in standardised formats such as newspaper publications and television or radio broadcasts. Nevertheless, more recently, the media landscape is showing a perceptible shift towards mobile-first platforms. In addition to this shift, there has been a variety of new opportunities in media, most particularly within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the smartphone period has in truth, forced the media industry to reinvent its business designs and strategies, disrupting traditional outlets and avenues for media access and intake, with a series of new and progressive digital media examples.
Typically, the media industry is understood for being a structured and extremely organised sector, . with many opportunities for career advancement. However, in contemporary society, the advancement of smart devices has resulted in a couple of major shifts in the way media is shared and delivered. One of the most prominent advancements in the media industry is the combination of mobile applications and streaming services, which have made smartphones into the most available digital media devices on the market. With the ability to present video, text and audio material, smart devices are the optimal tool for distributing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continuously dealing with reformatting their content to prioritise mobile phone availability. Presently, trends which are popular on social media are especially prominent for media companies to observe. Namely, short form video and global television are getting traction for offering interesting and accessible material for audiences around the world.